Wednesday, August 20, 2008
Copy Cat Design
The Fort Lauderdale Sun-Sentinel is boasting a beauty makeover. You can see live pages at www.visualeditors.com. The paper has the USA Today look: big graphics and lots of color. There's also less content. However, I won't insult USA Today with that comparison because USA Today has actually been improving its content with longer stories.
The Sun-Sentinel, like the Orlando Sentinel, has a big patch of color at the top of A-1. However, the Sun-Sentinel's is a warmer red hue than the leaden black of Orlando. Each of the sections is color-coded, so you no longer have to read the section masthead. Imagine that, a newspaper that doesn't require its readers to read.
Here's the thing that stands out to me: the S-in-a-box masthead logo. It's stylish. Does it stand for S squared? Is it an S as in Superman is breaking news stories in a single bound? Whatever it is, it's not original.
It's eerily similar to the S-in-a-box logo for Salon magazine.
You be the judge.
For the Sun-Sentinel logo click here:
For the Salon logo click here: