Wednesday, August 20, 2008

Copy Cat Design

The Fort Lauderdale Sun-Sentinel is boasting a beauty makeover.  You can see live pages at www.visualeditors.com.  The paper has the USA Today look: big graphics and lots of color. There's also less content. However, I won't insult USA Today with that comparison because USA Today has actually been improving its content with longer stories. 

The Sun-Sentinel, like the Orlando Sentinel, has a big patch of color at the top of A-1.  However, the Sun-Sentinel's is a warmer red hue than the leaden black of Orlando.  Each of the sections is color-coded, so you no longer have to read the section masthead.  Imagine that, a newspaper that doesn't require its readers to read.    

Here's the thing that stands out to me:  the S-in-a-box masthead logo.  It's stylish.  Does it stand for S squared?  Is it an S as in Superman is breaking news stories in a single bound? Whatever it is, it's not original.   

It's eerily similar to the S-in-a-box logo for Salon magazine.    

You be the judge.  

For the Sun-Sentinel logo click here: 
http://www.sun-sentinel.com/images/branding/masthead_home.gif 

For the Salon logo click here: 
http://images.salon.com/src/cover/salonlogo_p.gif

4 comments:

Anonymous said...

"They are turning into USA Today" is a cliche.

Why is a longer story necessarily better? The lengthier stories in my local paper tend to be dull as dirt and could use some cutting. The best newspaper stories are about 700 words long -- hard-hitting, tightly written.

If I want to read something longer, I will buy The New Yorker, not a daily newspaper.

rknil said...

The S-S also recycled the Sentinel's content by regurgitating the oil drilling map.

Anonymous said...

Speaking of the black theme, wonder if each of the columnists was made to buy a black shirt for their column pics?
Could this be the reason Scott Joseph left: A fashion protest?
Looks kinda like Johnny Cash does 633 N. Orange.

sarahicp said...

To anonymous:
I am not saying a long story is better. I personally prefer to read and write short. I read long stories only if the subject is compelling; these usually are magazine pieces.

The point about USA Today is that even USA Today no longer strictly follows the short-story model that the paper set earlier for the entire industry. Thats saying something.